Advantage Services Group Acquires Priority One Heating & Air Conditioning in Oregon

Advantage Services Group has completed the Priority One acquisition, adding the Eugene, Oregon-based HVAC contractor to its residential services platform. The deal, announced June 8, 2026, gives Advantage Services Group a presence in Eugene, Springfield, and the surrounding Lane County communities in Oregon's Willamette Valley.

Priority One Heating & Air Conditioning was founded in 1998 and has served the Willamette Valley for nearly three decades. The company is a full-service HVAC provider specializing in the installation, maintenance, and repair of furnaces, heat pumps, and air conditioning systems for residential customers.

Advantage Services Group did not disclose the purchase price for Priority One Heating & Air Conditioning. The acquisition follows the same continuity-focused structure the company has used in other regional deals, keeping the acquired brand, staff, and service area intact under new ownership.

Terms of the Priority One Heating & Air Conditioning Deal

Following the acquisition, Priority One will continue to operate under its existing brand name, a continuity approach Advantage Services Group has used in prior acquisitions to preserve local identity and customer relationships. Financial terms of the transaction were not disclosed.

Advantage Services Group CEO David Williams said in a statement: "Priority One is the gold standard for local service in Eugene, Oregon... finding partners like Priority One, who have spent nearly three decades earning the trust of their community, is essential." Priority One General Manager Dave Wederquist said: "Our team is incredibly proud of the legacy we've built since 1998... By joining Advantage Services Group, we are securing the future of our company."

Priority One Heating & Air Conditioning Joins the ASG Platform

Advantage Services Group describes itself as a high-growth residential services platform, and the Priority One acquisition is described by the company as an expansion of its Pacific Northwest footprint. The deal adds a company with an established local reputation and existing customer base in a specific regional market rather than requiring Advantage Services Group to build a presence in the Eugene area from scratch.

Priority One's nearly 30-year operating history in the Willamette Valley gives Advantage Services Group an established brand and technician base in a market it had not previously served, following a pattern common among residential HVAC roll-up platforms of acquiring long-tenured local operators rather than entering new markets organically.

Background on Residential HVAC Consolidation

Residential HVAC service consolidation has continued at a steady pace in 2026, with private equity-backed platforms and strategic acquirers purchasing local and regional contractors across the United States. These deals typically follow a similar structure: the acquired company keeps its existing brand name, local management, and service area, while gaining access to the acquiring platform's broader operational, financial, and purchasing infrastructure.

For customers of an acquired contractor like Priority One, the near-term experience generally remains unchanged, with the same technicians, dispatch operations, and local branding continuing under new ownership. The medium-term effects of these deals more often show up in areas such as expanded service offerings, updated back-office systems, and, in some cases, broader access to national account relationships with equipment manufacturers.

What's Next

Advantage Services Group has not disclosed additional acquisition plans beyond the Priority One deal. The company's public statements frame the transaction as part of a broader strategy of expanding into the Pacific Northwest through acquisitions of established local HVAC contractors rather than new market entry through organic growth.

Residential HVAC Roll-Up Activity in the Pacific Northwest

The Pacific Northwest has seen comparatively less residential HVAC roll-up activity than faster-growing Sunbelt markets, where private equity-backed platforms have been especially active acquiring service contractors over the past several years. Advantage Services Group's move into Eugene and Lane County extends that consolidation trend into a regional market that has historically been served primarily by independent, family-owned HVAC contractors like Priority One.

As with similar transactions elsewhere in the country, the near-term impact on Priority One's existing residential and light commercial customers is expected to be minimal, with the same technicians and local phone number continuing to handle service calls under the Priority One name.

Priority One Heating & Air Conditioning's technicians and dispatch staff are expected to remain in place following the transition, consistent with how Advantage Services Group has structured its other regional acquisitions to date.

Advantage Services Group has pursued a similar acquisition model across other regions it has entered, prioritizing contractors with long operating histories and strong local reputations over newer or smaller operators. That approach mirrors the strategy used by other national residential service platforms competing for acquisition targets in a consolidating HVAC contracting market, where established customer relationships and trained technician workforces are often viewed as more valuable than territory alone.