Winsupply Sponsors NASCAR's Jordan Anderson Racing — A $7.8B Distributor Takes Its Brands to the Track

Winsupply Inc., the Moraine, Ohio-based wholesale distribution company with more than $7.8 billion in annual sales across 670-plus local companies, is sponsoring Jordan Anderson Racing and the No. 32 Chevrolet driven by Andrew Patterson in the NASCAR Cup Series. The sponsorship enables Winsupply's partner companies to bring owners, employees, and customers to races for meet-and-greets, garage tours, and pit box seating — turning a motorsports sponsorship into a customer engagement and employee recognition tool at scale across the Winsupply network.

The Winsupply NASCAR sponsorship is an unusual marketing investment for a B2B wholesale distributor — most HVAC and plumbing distributor marketing is focused on contractor-facing trade events, technical training, and product promotion rather than consumer motorsports. But it reflects Winsupply's specific organisational model: a network of locally owned companies whose president-owners run independent businesses under the Winsupply family umbrella, each with their own customer bases and community relationships.

The Co-Ownership Marketing Model

Winsupply's model — where local company presidents invest their own capital and hold equity stakes in their individual companies — creates a different marketing dynamic than a centrally managed national distributor. The NASCAR sponsorship's value is not in consumer brand awareness (HVAC contractors don't buy based on NASCAR exposure) but in the experiential access it provides to the Winsupply network's 9,000-plus employee-owners and their contractor customers.

A Winsupply local company president who can bring a top contractor customer to a NASCAR race — pit box seats, garage access, driver meet-and-greet — creates a customer experience that no product discount or standard trade event replicates. Contractor relationships in HVAC distribution are built on trust and personal connection; experiences that create genuine memorable moments are disproportionately effective at strengthening those relationships.

• Garage tours and pit box seating: Access that most people never get regardless of financial means — the exclusivity is the point. A contractor who experiences a NASCAR race from the pit box because their Winsupply rep arranged it remembers that experience differently than a standard customer appreciation dinner.

• Employee recognition: Bringing high-performing employees to NASCAR events is a recognition tool that costs far less than cash bonuses but creates lasting memory and demonstrates company culture investment.

• Owner engagement: Winsupply's local company presidents can attend events with their own customers, positioning themselves as the conduit between the contractor relationship and the Winsupply brand experience.

Winsupply's NASCAR sponsorship of Jordan Anderson Racing's No. 32 Chevrolet driven by Andrew Patterson enables the $7.8 billion distributor's 670-plus local company partners to bring contractor customers to race events for pit box seating, garage tours, and driver meet-and-greets — converting motorsports sponsorship into a customer engagement and employee recognition tool specific to the co-ownership business model.

Jordan Anderson Racing and Andrew Patterson

Jordan Anderson Racing is a NASCAR Cup Series team with an established competitive presence. Andrew Patterson is the No. 32 driver. For Winsupply's marketing purposes, the specific team performance is secondary to the access and experience that the sponsorship provides — the value is in the pit box, the garage, and the driver meet-and-greet, not in whether the No. 32 finishes in the top ten.

Frequently Asked Questions

Why is Winsupply sponsoring NASCAR?

Winsupply's NASCAR sponsorship of Jordan Anderson Racing's No. 32 Chevrolet provides its 670-plus local company partner businesses with access to race events — pit box seating, garage tours, and driver meet-and-greets — for owner, employee, and contractor customer engagement. The sponsorship creates memorable customer relationship experiences that standard trade events cannot replicate.

Who is Andrew Patterson in NASCAR?

Andrew Patterson is the driver of the No. 32 Chevrolet for Jordan Anderson Racing in the NASCAR Cup Series, sponsored by Winsupply Inc. for the 2026 season.