Rheem has launched the Multi-Trade Pro Partner Heating, Cooling, and Plumbing Program — a unified loyalty initiative merging the existing Rheem and Ruud Pro Partner programs into a single platform for contractors who sell and service both HVAC and water heating products.
The program is now open for enrollment through Rheem and Ruud distributors. According to Rheem, contractors can realize more than $75,000 in annual program value depending on business size and participation level.
What the program covers: The 2026 Pro Partner program is structured around four pillars. Consumer experience tools including the Rheem Quality Pledge, KwikComfort residential financing, and ratings and reviews integration. Business development resources including training opportunities and co-marketing support. Product access with insider pricing and early access to new launches. And rewards tied to sales volume across both heating and cooling and water heating categories.
The multi-trade rationale: The program reflects a real shift in how HVAC businesses operate. As more residential contractors have expanded into plumbing or water heating to increase ticket value and reduce seasonality, manufacturer programs that reward only HVAC volume have left revenue on the table. Rheem is one of a small number of manufacturers with a truly competitive product line across both categories, making this program structure viable in a way it would not be for an HVAC-only OEM.
Randy Roberts, vice president of wholesale at Rheem North America, described the program as reflecting the company's commitment to support all types of trade professionals who power the industry, with a focus on equipping contractors with more tools, stronger incentives, and greater support.
How to evaluate it for your business: The $75,000 figure is a ceiling that requires high volume and full program participation. The realistic value for a mid-size contractor depends on current Rheem-Ruud product mix, willingness to shift water heater purchasing toward Rheem, and engagement with the training and co-marketing components. Contractors who already carry Rheem HVAC but source water heaters elsewhere have the clearest path to incremental program value.
