Rheem Manufacturing has launched its new Multi-Trade Pro Partner Heating, Cooling, and Plumbing Programme — merging the existing Rheem and Ruud Pro Partner programmes into a single unified loyalty platform covering both HVAC and water heating. The programme is now open for enrolment through participating Rheem and Ruud distributors and is designed specifically for the growing number of contractors who operate across both air and water markets.

Randy Roberts, Vice President of Wholesale at Rheem North America, stated: 'Rheem Manufacturing offers a unique and comprehensive portfolio of residential solutions, providing a true single-source partner for both HVAC and plumbing contractors. This new Pro Partner Programme reflects the company's ongoing commitment to support all types of trade professionals who power the industry. By bringing together heating, cooling, and water-heating under one enhanced loyalty platform, we're equipping contractors with more tools, stronger incentives, and greater value than ever before.'

The headline number: based on business size and participation level, Pro Partners can realise more than $75,000 in programme value annually. That figure is not a rebate cheque — it reflects the aggregate value of incentives, marketing tools, consumer financing access, training resources, and co-op support that the programme delivers across its four value pillars.

The Four Programme Pillars Explained

The Multi-Trade Pro Partner Programme is structured around four distinct value delivery categories:

• Consumer Experience: The first pillar covers tools that help contractors convert potential customers into completed jobs. This includes Rheem's Quality Pledge (a consumer-facing assurance that validates the installed system meets Rheem standards), the KwikComfort Financing programme (consumer financing through Synchrony that enables contractors to offer point-of-sale HVAC financing without managing their own lending relationships), and Ratings and Reviews tools that help contractors build their online reputation. Consumer experience infrastructure directly supports close rate and average ticket — the two metrics with the highest impact on contractor revenue.

• Business Growth: The second pillar addresses the resources that help contractors build their businesses beyond individual job completion. This includes marketing support tools, business planning resources, and the programme-level incentives and rewards that accumulate based on Rheem and Ruud product sales volume.

• Training and Technical Support: The third pillar provides access to Rheem's training infrastructure — product training, technical support resources, A2L refrigerant transition content, and access to the Rheem Academy for technician development. Given the ongoing A2L transition and the heat pump technology evolution, training access is increasingly a financial value, not just an educational one.

• Community and Recognition: The fourth pillar includes peer network access, programme recognition tiers based on sales performance, and the events and community infrastructure that Rheem builds around its Pro Partner ecosystem.

Rheem's Multi-Trade Pro Partner Programme — merged from the separate Rheem and Ruud Pro Partner programmes into a unified heating, cooling, and plumbing loyalty platform — is now open for enrolment through participating distributors, offering up to $75,000 in annual programme value across consumer experience tools, business growth incentives, training resources, and community recognition.

Why Multi-Trade Integration Matters

The decision to merge Rheem and Ruud programmes and expand coverage to plumbing (water heating) alongside HVAC is a response to a structural change in the contractor market that Rheem has been tracking: the multi-trade contractor is no longer the exception — it is the emerging standard.

The data supports this shift: the EGIA 2026 Contractor Survey found that multi-trade capability (HVAC plus plumbing and electrical) is accelerating across the industry, with contractors who offer multiple trades consistently outperforming single-trade competitors on revenue per customer, customer retention, and overall business growth. PE-backed platforms have been explicitly prioritising multi-trade acquisitions for exactly this reason — Champions Group, Apex Service Partners, and Sila Services all build multi-trade portfolios.

For a manufacturer, the implication is that loyalty programmes designed around a single product category leave value on the table. A contractor who installs Rheem HVAC equipment and Rheem water heaters in the same home is a more valuable relationship than one who only installs one or the other — and the Multi-Trade programme is designed to recognise and reward that full relationship.

How to Enrol

The Multi-Trade Pro Partner Programme is available through participating Rheem and Ruud distributors — contractors enrol through their distributor account rather than directly with Rheem. Contractors who are already enrolled in the Rheem or Ruud Pro Partner programmes should receive communication from their distributors about the transition to the merged programme. New contractors can enquire about enrolment through any participating Rheem or Ruud distributor.

Frequently Asked Questions

What is Rheem's Multi-Trade Pro Partner Programme?

The Multi-Trade Pro Partner Heating, Cooling, and Plumbing Programme is Rheem's new unified contractor loyalty programme, merging the existing Rheem and Ruud Pro Partner programmes. It covers HVAC, water heating, and plumbing products and delivers up to $75,000 in annual programme value through four pillars: consumer experience tools, business growth incentives, training access, and community recognition.

How much is the Rheem Pro Partner programme worth?

Based on business size and participation level, Rheem states that Pro Partners can realise more than $75,000 in annual programme value. This figure includes the aggregate of rebates, co-op marketing support, consumer financing programme access, training resources, and recognition tier benefits — not a single cash payment.

How do contractors enrol in the Rheem Multi-Trade Pro Partner Programme?

Enrolment is available through participating Rheem and Ruud distributors. Contractors should contact their Rheem or Ruud distributor account representative to enrol or confirm their existing Pro Partner programme transition to the new merged platform.