Goodman — the value-tier HVAC brand owned by Daikin, the world's largest HVAC manufacturer — has implemented multiple price increases since 2020 that have fundamentally changed the installed cost economics of the brand that built its market position on affordability. Understanding the full price increase history of Goodman and its Daikin parent is essential context for contractors who are pricing jobs, managing equipment cost expectations with customers, and planning purchasing strategy.
Paschal Air, Plumbing & Electric maintains a comprehensive 2026 HVAC price increase tracker by brand — one of the most useful contractor resources for understanding cumulative manufacturer pricing changes. Here is the Goodman/Daikin price history from that tracker, with analysis of what it means for contractors and their customers.
The Goodman/Daikin Price Increase Sequence
Based on publicly available price increase announcements tracked by Paschal and industry sources:
• February 2021: Prices raised approximately 5 percent on equipment, accessories, and parts — the first significant increase in the post-pandemic period as supply chain disruptions began affecting component costs.
• December 2021: General list price adjustment of 11 percent on equipment, parts, options, and warranties under the Russell HTPG brand (Goodman's Heat Transfer Products Group). Multiple Goodman/Daikin brand increases through 2021 to 2022 compounded the cumulative increase.
• 2022 to 2023: Multiple additional increases across Goodman and Daikin product lines as component costs, labour costs, and refrigerant transition investments continued to pressure manufacturer cost structures.
• May 2025: Goodman implemented a 7 percent price increase on HVAC equipment — one of the most recent major increases disclosed in the Paschal tracker.
• Additional OEM parts increases: A 4 percent increase on OEM parts was announced in May 2025, separate from the equipment increase.
• Subsequent to May 2025: Goodman/Daikin equipment saw additional 3.5 to 5 percent increases as part of continued 2025 to 2026 pricing adjustments across the product line.
Goodman and Daikin HVAC price increases since 2020 — including a 5% increase in February 2021, an 11% adjustment in December 2021, a 7% equipment increase in May 2025, and additional 3.5 to 5% adjustments since — have cumulatively added 30 to 40% to equipment costs for the value-tier HVAC brand that historically competed on affordability, fundamentally changing the installed cost comparison between Goodman and premium-tier alternatives.
How Goodman's Pricing Now Compares to Premium Brands
The cumulative price increases since 2020 have narrowed the price gap between Goodman and mid-tier HVAC brands significantly — and in some configurations, have reversed it. When Goodman first captured significant US market share in the 1990s and 2000s, the brand offered equipment that was 30 to 40 percent less expensive than Carrier, Trane, and Lennox installed. That gap has compressed:
A mid-tier Carrier or Lennox system in 2026 may be 10 to 20 percent more expensive than a comparable Goodman unit — down from 30 to 40 percent historically. The reduced price gap weakens the primary argument for Goodman (price) while Goodman's reputation for lower reliability versus premium brands has not proportionally improved. Contractors who historically recommended Goodman based primarily on price advantage need to recalibrate that analysis in the current price environment.
What Contractors Should Know for 2026 Purchasing
Practical actions for contractors managing Goodman/Daikin pricing in 2026:
• Update price books immediately: The cumulative effect of multiple increases means that price books or job costing templates built before mid-2025 are significantly understating equipment cost on Goodman/Daikin jobs.
• Revisit brand recommendations: With the price gap to mid-tier alternatives narrowed, the value proposition justification for Goodman has weakened. Run a fresh comparison for your market and typical customer profile.
• Evaluate stocking strategy: If you carry Goodman inventory, evaluate whether pre-purchasing at current pricing before any future increases is justified based on your sales velocity and storage capacity.
Frequently Asked Questions
How much have Goodman HVAC prices increased since 2020?
Goodman/Daikin HVAC prices have increased approximately 30 to 40% cumulatively since 2020 through a series of increases including 5% in February 2021, 11% in December 2021 (Russell HTPG brands), 7% on equipment in May 2025, and additional 3.5 to 5% adjustments since May 2025.
Is Goodman still the most affordable HVAC brand?
Goodman remains generally less expensive than premium-tier brands (Carrier, Trane, Lennox) but the price gap has narrowed significantly since 2020. Mid-tier premium brands may now be only 10 to 20% more expensive than comparable Goodman units versus the historical 30 to 40% premium. Contractors should re-evaluate the Goodman value proposition in the current price environment.
