Baltimore Aircoil Company has launched BAC Expo, a 48-foot expandable mobile showcase touring the United States and Canada from March through November to bring the company’s heat rejection and data center liquid cooling equipment directly to customers. The sales representative-led program is built around five flagship products and lets engineers, contractors and building owners examine equipment configurations in person rather than through catalogs or trade show floor visits alone.
BAC, headquartered in Jessup, Maryland, and founded in 1938, has historically relied on regional sales offices, distributor networks and industry trade shows such as the AHR Expo to put its cooling tower and heat exchanger equipment in front of specifying engineers and contractors. BAC Expo instead brings that showcase on the road across North America over an eight-month touring window. The company’s Jessup facility dates to 1956, and BAC has operated under several corporate parents over its history, including Merck & Co. beginning in 1970 and Amsted Industries since 1985.
What the BAC Expo Mobile Tour Displays
The mobile unit features five products chosen to represent BAC’s core commercial HVAC and data center cooling lines. The Series 3000 Cooling Tower represents the company’s open-circuit cooling tower platform, while the FXV Closed-Circuit Cooling Tower is built for applications that require fluid isolation and reduced contamination risk, such as process cooling and some pharmaceutical or food-processing environments.
The tour also displays the Trillium Series Adiabatic Cooler, a dry cooling product enhanced with adiabatic pre-cooling intended to reduce water and energy use compared with conventional evaporative equipment, and the Nexus Modular Hybrid Cooler, which combines evaporative and dry cooling technology in a modular format the company says can be configured for a range of climates and sustainability targets. Rounding out the exhibit is an Immersion Cooling Tank, part of BAC’s COBALT immersion cooling system built for high-performance computing and data center thermal management, which the company says reduces water use, energy consumption and noise compared with other liquid cooling approaches.
BAC Expo Reflects Data Center Cooling Demand
The inclusion of immersion cooling and modular hybrid equipment alongside BAC’s traditional cooling tower lineup reflects the broader shift underway across commercial HVAC manufacturers as data center and mission-critical cooling demand pulls investment toward liquid cooling and hybrid heat-rejection technology. BAC’s own product lineup illustrates that shift directly: the same mobile unit that shows a traditional open-circuit cooling tower also carries an immersion cooling tank designed specifically for high-density computing loads.
Marc Trahand, BAC’s director of marketing for the Americas, said the tour is intended to let customers “see, touch, and understand how our solutions perform in real-world conditions” ahead of project decisions, rather than relying solely on product literature or trade show demonstrations that offer more limited hands-on access to equipment internals.
How the BAC Expo Tour Is Structured
BAC Expo is described as a sales representative-led program, meaning the mobile unit travels alongside BAC’s regional sales team rather than operating as a standalone marketing exhibit. That structure allows the company’s representatives to walk engineers and contractors through equipment selection and application questions on-site, tying the demonstration directly to active or upcoming projects rather than general brand awareness.
The trailer format also lets BAC show internal components and construction details of its equipment, such as fill media, distribution systems and fan assemblies, that would otherwise only be visible after installation or during a factory visit. The company said the format is intended to support more informed decisions earlier in a project’s design phase. The touring window, running from March through November, spans the period leading into and through peak cooling season, when contractors and building owners are most actively evaluating cooling tower replacements, retrofits and new data center cooling installations ahead of and during the highest-demand months.
What’s Next for BAC Expo
BAC Expo is scheduled to continue touring through November, after which the company has not disclosed whether the mobile unit will resume operating on a similar circuit in 2027 or be reserved for future targeted markets. Baltimore Aircoil has not released a full public schedule of tour stops or attendance figures from the portion of the tour completed since March. For distributors and contractors in markets the tour visits over the remainder of the year, the program offers a direct opportunity to evaluate BAC’s current cooling tower and data center liquid cooling lineup alongside the company’s regional sales representatives.
